3 Online Marketing Tips for Insurance Brokers

The internet has changed the way we do business, which means that marketing your insurance brokerage requires a different approach compared to the strategies that worked in the past. Plenty of opportunities are available for insurance agents right now, but you need to know how to connect with the right customers through effective marketing efforts.

Moving from In-Person to Digital Sales

Previously, the key to successful insurance sales was face-to-face interactions to build a lifelong bond with each client. Now, insurance brokers are leveraging the internet to establish an online presence, helping to build credibility for their services. Our world is focused on tech, so it’s essential that you strengthen your online efforts to build your book of business.

Here are a few ways that you can build a strong presence online to connect with people who are interested in your services:

1. Google Presence: Regardless of the way a potential lead heard about your brokerage, you can bet that they are going to Google your name to find information before the initial consultation. When someone searches for your name or “local health insurance brokers,” you need to be sure that your presence shows up in the search results. Google MyBusiness, Search Engine Optimization, and paid advertising can all be effective methods to get you to the top of the search results.  You’ll want to fully understand these methods and have the proper expectations, timelines, and budget before embarking on any of them.
2. Specialized Focus: If you want to improve your online efforts, then you need to know your target demographic. What are the preferred insurance products that you would like to sell? For example, you can maximize your marketing budget by focusing specifically on retiree-age customers who are ready to sign up for Medicare coverage.
3. Social Connection: In an age of digital communication, social media can be a powerful way to connect with people who are interested in your products and services. You can stand out in the industry by sharing useful information on Facebook, Instagram, Twitter, and YouTube. In addition to showing your expertise to new contacts, it helps your current network remember who to call when they need insurance services.

Yes, it’s important to establish an online reputation. At the same time, you need to be intentional with the way you are marketing yourself so you connect with clientele and bring in a return on your investment. PGIA is here to help you build an effective insurance business – contact us to learn more about the tools and support that we provide.