How to Communicate with Employees About Their Benefits

In today’s ever-evolving job market, companies are not only focused on attracting top talent but also on retaining it. While a robust employee benefits package is essential, the key lies in effectively communicating these perks. It’s crucial for organizations to move beyond the basics and establish clear, engaging communication that empowers employees to fully grasp the value of their benefits. This comprehension enables them to make informed decisions about their health, finances, and overall well-being, resulting in heightened engagement, increased satisfaction, and elevated retention rates.

Put simply, having a benefits plan is excellent, but educating your team about their benefits and assisting them in maximizing their plans is even better. Here’s how you can achieve that.

Developing a Year-round Communication Strategy

To unlock the true potential of employee benefits, organizations should create a comprehensive year-round communication strategy. This approach ensures that employees stay consistently informed, empowered, and connected to the diverse range of benefits available to them.

Avoiding Complex HR Jargon

A significant obstacle in benefits communication is the widespread lack of understanding among employees. Reports from Human Resource Executive indicate that approximately 50% of employees struggle to comprehend their benefits, with a staggering 80% ignoring communications related to these vital offerings. The culprit? Often, it’s the use of complex HR jargon.

Creating Compelling HR Communications

A recent survey by Benefits Buzz revealed that 44% of participants prefer receiving monthly tips and resources to understand their benefits, while 27% opt for a quarterly frequency. Striking the right balance is crucial to prevent email fatigue and information overload. The goal is to ensure that crucial messages are delivered effectively and efficiently.

Soliciting Employee Feedback on Benefits

An integral part of designing and delivering an effective employee benefits program is actively seeking feedback from the workforce. This practice provides organizations with valuable insights for continuous improvement, ensuring that benefits offerings align with the evolving needs and preferences of their workforce.

If you’re looking to create an effective plan to communicate with employees about their benefits, we can help. Contact us, and we’ll guide you on not only implementing a valuable benefits plan but also teaching your team how to use and appreciate it to the fullest.

Posted by PGIA
7 months ago / November 28, 2023